6degrees is building a word-of-mouth marketing layer where trust and transparency are at the forefront of every interaction.
Users are increasingly active in private spaces, like Whatsapp groups. This requires a shift from traditional 'broadcast' style affiliate marketing tactics
The $15b affiliate marketing has high barriers. Industry knowledge and investment is required. But it doesn't have to be this way.
Consumers will chat with brands like they chat with friends. This presents a big opportunity for new types of marketing.